Work closely with the Board President, other members of the Board, the Programming Committee and staff to ensure key messages are communicated effectively to NSA-Colorado members and other key constituencies, which could include new members, guests, prospective members, meetings/events industry, media, etc. In addition, the overall branding/positioning of the organization is closely monitored and managed by the Director-Marketing.
- Marketing Plan Development
- Develop and execute a marketing plan and budget for the program year.
- Coordinate with Board members on special needs for their areas of responsibility.
- Utilize creative ways to let people know about NSA-Colorado Chapter (i.e. radio, television, website, strategic partnerships, etc.). Submit articles and press releases to educate the business community, encourage program attendance, and recruit members.
- Ensure the use of the NSA brand and the NSA-CO Chapter brand (note that on their marketing materials, Pro members may display the NSA-CO logo, and the NSA national logo if they are national members)
- Meeting Promotion
- Work with programming team to promote speakers, panelists, and other key meeting details to members, guests, media, etc.
- Promotion should include emails, website, and social media.
- Chair the Marketing Committee or Act as Board Liaison
- Identify staffing and resource needs to execute marketing plan.
- Work with volunteer coordinator to create marketing committee of committed and qualified members and others interested in helping to execute marketing plan.
- When a Committee Chair is appointed, the Director-Marketing acts as Board Liaison.
- Market Special Events
- Use website, social media, email, and other media to promote special events and programming. These could include MIC, Tennyson events, holiday parties, NSA-CSA
- Website Management
- Work with Board members and other NSA-Colorado members to ensure content on website is accurate, up to date, and relevant.
- Website ongoing updates
- Blog updates if blog is active
- Update programming information and event details
- In approximately July, Update website for NSA-CSA information
- Work with Chapter Administrator on all other events and schedules